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Internet Marketing and Real Estate news from across the Internet.

Internet Marketing and Real Estate news from across the Internet.

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Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook
12/15/2017 Online Marketing Blog – TopRank®
How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses l...
How Tom’s of Maine Found Success in Micro-Influencer Marketing
12/15/2017 Content Marketing Institute
Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influ...
For many, the rent is still too damn high
12/14/2017 Home mortgage rates and real estate news - CNNMoney.com
Rental affordability has improved, but for many renters it's still a struggle to make ends meet.
Content Conversations: Content Marketing Predictions for 2018
12/14/2017 Online Marketing Blog – TopRank®
Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top ...
How to Better Understand the Size and Composition of Your B2B Audience
12/14/2017 Content Marketing Institute
Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to bet...
4 Search Trends That Made Waves in 2017
12/13/2017 Online Marketing Blog – TopRank®
For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots fo...
How to Robot-Proof Your Job as a Content Creator
12/13/2017 Content Marketing Institute
Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the grow...
Why prospects believe you are expensive and what to do about it
11/28/2017 Chris Garrett on New Media
When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But...
This is how long it takes to sell a house
11/27/2017 Home mortgage rates and real estate news - CNNMoney.com
It's a sellers market, which means wanna-be homeowners have to be move fast when a home hits the market.
Four Rules for Courting the 21st-Century Customer
11/27/2017 by Matt Palmquist strategy+business: MARKETING, MEDIA & SALES
In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
Home Equity Wealth at New High
11/13/2017 S&P Dow Jones Indices – HousingViews
The latest flow-of-funds data from the Federal Reserve confirmed that home-equity wealth reached a new nominal high this year:  $13.9 trillion at mid-...
Authority Websites: Show AND Tell
11/07/2017 Chris Garrett on New Media
It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your ...
Best Business Books 2017: Marketing
11/07/2017 by Catharine P. Taylor strategy+business: MARKETING, MEDIA & SALES
Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatabl...
Foreign Buyers and Home-Price Growth
09/20/2017 S&P Dow Jones Indices – HousingViews
Major cities have been the entry gateway for immigrants to both the U.S. and Canada.  About 14 percent of the U.S. population and 21 percent of the Ca...
Movie Theatres Take Steps to Disrupt Themselves
09/07/2017 by Daniel Gross strategy+business: MARKETING, MEDIA & SALES
To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.
Home Equity Wealth Makes a Comeback
11/17/2016 S&P Dow Jones Indices – HousingViews
Home prices have risen significantly throughout the nation since the trough in the housing cycle.  Through August 2016, the S&P CoreLogic Case-Shiller...
B2B Content Marketing Needed to Support Account-Based Marketing
09/12/2016 Social Media B2B
Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced...
Pondering Snapchat As The Next Place to Be for B2B
07/07/2016 Social Media B2B
I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vayner...
5 Ways to Get Started in B2B Content Marketing
06/20/2016 Social Media B2B
I was recently talking to the marketing team at a B2B enterprise company about content marketing. With all the conversation about content marketing ov...
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