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Internet Marketing and Real Estate news from across the Internet.

Internet Marketing and Real Estate news from across the Internet.

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The Importance of Storytelling in Content Marketing #MPB2B
10/20/2016 Online Marketing Blog – TopRank®
Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They repres...
Owners of Donald Trump's childhood home postpone auction
10/20/2016 Home mortgage rates and real estate news - CNNMoney.com
An auction for the first home Donald Trump lived in was postponed Wednesday hours before it was scheduled to begin.
Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B
10/20/2016 Online Marketing Blog – TopRank®
When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew o...
How to Turn Research Into 27+ Content Pieces [Case Study]
10/20/2016 Content Marketing Institute
The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort....
When Companies Should, and Shouldn't, Tout Their Global Reach
10/20/2016 by Matt Palmquist strategy+business: MARKETING, MEDIA & SALES
Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.
Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B
10/19/2016 Online Marketing Blog – TopRank®
“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the ...
For foreign home buyers, this U.S. city is the next big thing
10/19/2016 Home mortgage rates and real estate news - CNNMoney.com
Ever since Vancouver hit foreign home buyers with a 15% tax, Chinese investors are buying homes in Seattle.
[New Research] B2C Marketers Need to Give Content Marketing Time
10/19/2016 Content Marketing Institute
Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budge...
It Takes a Village to Raise a Brand
10/19/2016 by Rodger Howell strategy+business: MARKETING, MEDIA & SALES
A beloved consumer brand can erode and self-destruct for many reasons, but in more cases than not, the brand devaluation comes from subtle breakdowns ...
7 Tips to Harness Your Event Superpowers
10/18/2016 Content Marketing Institute
From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fea...
When Customer Loyalty Programs Backfire
10/13/2016 by Matt Palmquist strategy+business: MARKETING, MEDIA & SALES
Customers who don't hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.
A Walk Down Memory Lane: Thoughts on HPIs and Financial Indexes as The Dow Celebrates Its 120th Birthday
09/26/2016 S&P Dow Jones Indices – HousingViews
On May 26th, 2016, the granddaddy of all equity indexes—the Dow Jones Industrial Average (DJIA)—turned 120.  The 30 blue-chip companies that comprise ...
B2B Content Marketing Needed to Support Account-Based Marketing
09/12/2016 Social Media B2B
Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced...
Party like its 2007
07/22/2016 S&P Dow Jones Indices – HousingViews
House sales and prices are rising.  Home sales in June were 5.57 million at annual rates, the highest since February 2007 when national home prices pe...
Pondering Snapchat As The Next Place to Be for B2B
07/07/2016 Social Media B2B
I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vayner...
5 Ways to Get Started in B2B Content Marketing
06/20/2016 Social Media B2B
I was recently talking to the marketing team at a B2B enterprise company about content marketing. With all the conversation about content marketing ov...
Home Prices Continue Rising
05/31/2016 S&P Dow Jones Indices – HousingViews
Charts from this morning’s S&P/Case-Shiller Home Price Release. Data available here.
3 Essential (But Often Missed) Elements to Growing Your List
04/24/2015 Chris Garrett on New Media
Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I be...
Grow Your Authority With Your Geekiness
04/16/2015 Chris Garrett on New Media
How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else? In mark...
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