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Internet Marketing and Real Estate news from across the Internet.

Internet Marketing and Real Estate news from across the Internet.

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In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide
02/21/2018 Online Marketing Blog – TopRank®
My first encounter with marketing data malpractice came at a young age. I wasn't old enough to understand what was going on at the time, but...
Instagram Marketing: 4 Features You Should Be Using [Examples]
02/21/2018 Content Marketing Institute
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel...
Road Map to Success: Content Marketing Strategy Essentials
02/20/2018 Content Marketing Institute
Every content marketing leader needs a strategic plan to define, inform, and unite its content efforts under a single vision of value. Here’s a handy...
This Changes Everything: How AI Is Transforming Digital Marketing
02/19/2018 Online Marketing Blog – TopRank®
Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s...
Personal vs. Corporate Branding: Is It Me or We?
02/19/2018 Content Marketing Institute
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how e...
Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email
02/16/2018 Online Marketing Blog – TopRank®
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the ...
The Legacy of IKEA Founder Ingvar Kamprad
02/12/2018 by Thomas A. Stewart and Patricia O'Connell strategy+business: MARKETING, MEDIA & SALES
He understood that everything a company sells -- and everything its customers do -- should contribute to the experience.
Home sellers are making huge profits. So why aren't more people selling?
02/08/2018 Home mortgage rates and real estate news - CNNMoney.com
It's the most profitable time to sell your home in more than a decade, so why aren't more home owners listing?
Rewards Cards Test the Limits of Customer Loyalty
01/25/2018 by Eric J. McNulty strategy+business: MARKETING, MEDIA & SALES
How I liberated myself from points and why it matters to your company.
Why you want Amazon to be your new neighbor
01/24/2018 Home mortgage rates and real estate news - CNNMoney.com
Amazon has announced a list of 20 cities as potential locations for its second headquarters. The winner is likely to see a significant boost to its re...
Can Craft Beer Continue to Tap into Growth?
01/24/2018 by Akshat Dubey and Rakesh Mani strategy+business: MARKETING, MEDIA & SALES
After experiencing rapid growth for decades, the craft brewery industry is beginning to slow down. Amid saturation, the market is developing into a b...
Why prospects believe you are expensive and what to do about it
11/28/2017 Chris Garrett on New Media
When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But...
Home Equity Wealth at New High
11/13/2017 S&P Dow Jones Indices – HousingViews
The latest flow-of-funds data from the Federal Reserve confirmed that home-equity wealth reached a new nominal high this year:  $13.9 trillion at mid-...
Authority Websites: Show AND Tell
11/07/2017 Chris Garrett on New Media
It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your ...
Foreign Buyers and Home-Price Growth
09/20/2017 S&P Dow Jones Indices – HousingViews
Major cities have been the entry gateway for immigrants to both the U.S. and Canada.  About 14 percent of the U.S. population and 21 percent of the Ca...
Home Equity Wealth Makes a Comeback
11/17/2016 S&P Dow Jones Indices – HousingViews
Home prices have risen significantly throughout the nation since the trough in the housing cycle.  Through August 2016, the S&P CoreLogic Case-Shiller...
B2B Content Marketing Needed to Support Account-Based Marketing
09/12/2016 Social Media B2B
Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced...
Pondering Snapchat As The Next Place to Be for B2B
07/07/2016 Social Media B2B
I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vayner...
5 Ways to Get Started in B2B Content Marketing
06/20/2016 Social Media B2B
I was recently talking to the marketing team at a B2B enterprise company about content marketing. With all the conversation about content marketing ov...
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