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A Walk Down Memory Lane: Thoughts on HPIs and Financial Indexes as The Dow Celebrates Its 120th Birthday
09/26/2016 S&P Dow Jones Indices – HousingViews
On May 26th, 2016, the granddaddy of all equity indexes—the Dow Jones Industrial Average (DJIA)—turned 120.  The 30 blue-chip companies that comprise ...
5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report
09/26/2016 Online Marketing Blog – TopRank®
Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact a...
3 Tips to More Accurately Measure Your Content Effort
09/26/2016 Content Marketing Institute
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can hel...
10 Principles of Customer Strategy
09/26/2016 by Thomas Ripsam and Louis Bouquet strategy+business: MARKETING, MEDIA & SALES
It's no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
A Guide to Customer Strategy
09/25/2016 strategy+business: MARKETING, MEDIA & SALES
Ten principles that show how companies can position themselves for future customer success. For more insight, read "10 Principles of Customer Strateg...
Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
09/25/2016 Content Marketing Institute
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, a...
This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
09/24/2016 Content Marketing Institute
This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement ...
Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition
09/23/2016 Online Marketing Blog – TopRank®
How Emotional Connection Increases Customer Satisfaction [Infographic] Did you know that customers with a higher degree of emotional con...
Here's some good news for house hunters
09/22/2016 Home mortgage rates and real estate news - CNNMoney.com
Incomes rose faster than home values last year, according to a new Zillow report, which is good news for home buyers.
Homes in these ZIP codes are selling like crazy
09/22/2016 Home mortgage rates and real estate news - CNNMoney.com
Strong job growth, growing interest from Millennials and affordable home prices are attracting home buyers to these cities.
Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience
09/22/2016 Online Marketing Blog – TopRank®
When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfas...
Managers Need to Understand Their Sales Reps' Cultural Values
09/22/2016 by Matt Palmquist strategy+business: MARKETING, MEDIA & SALES
Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.
B2B Content Marketing Needed to Support Account-Based Marketing
09/12/2016 Social Media B2B
Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced...
Party like its 2007
07/22/2016 S&P Dow Jones Indices – HousingViews
House sales and prices are rising.  Home sales in June were 5.57 million at annual rates, the highest since February 2007 when national home prices pe...
Pondering Snapchat As The Next Place to Be for B2B
07/07/2016 Social Media B2B
I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vayner...
5 Ways to Get Started in B2B Content Marketing
06/20/2016 Social Media B2B
I was recently talking to the marketing team at a B2B enterprise company about content marketing. With all the conversation about content marketing ov...
Home Prices Continue Rising
05/31/2016 S&P Dow Jones Indices – HousingViews
Charts from this morning’s S&P/Case-Shiller Home Price Release. Data available here.
3 Essential (But Often Missed) Elements to Growing Your List
04/24/2015 Chris Garrett on New Media
Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I be...
Grow Your Authority With Your Geekiness
04/16/2015 Chris Garrett on New Media
How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else? In mark...
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