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Internet Marketing

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

You need to know the exact keyword phrases that searchers are using to look for your real estate market area and niche. You then also need to identify the keywords with the highest demand vs. lowest supply. These are the keywords that you can afford-ably have greater success with initially.

Keep a focus on your master keyword phrase and those keywords with the highest demand to lowest supply ratio - these are the words you can use page by page. Your master keyword phrase should be optimized on your home page and used throughout your website, while your individual keyword phrases should be split, one for each page. Try to avoid having your pages compete against themselves!

SEO Glossary

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

You need to know the exact keyword phrases that searchers are using to look for your real estate market area and niche. You then also need to identify the keywords with the highest demand vs. lowest supply. These are the keywords that you can afford-ably have greater success with initially.

Keep a focus on your master keyword phrase and those keywords with the highest demand to lowest supply ratio - these are the words you can use page by page. Your master keyword phrase should be optimized on your home page and used throughout your website, while your individual keyword phrases should be split, one for each page. Try to avoid having your pages compete against themselves!

SEO Glossary
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